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Gen Z Women Are Reviving Running, Here’s How They’re Doing It

July 6, 2025
By Matteo

Run clubs are booming, and it’s not just about fitness. Discover how this global movement is helping runners find connection, motivation, and community one mile at a time.

Across neighborhoods, parks, and city streets worldwide, runners are trading solo miles for something bigger: community. Once the domain of high school teams or hardcore racers, run clubs have grown into a movement.

These days, you’ll find everyone from beginners to elites showing up not just to run, but to connect.

Whether it’s a sunrise shakeout or a twilight trail run, the run club has become a staple in modern running culture.

Why Run Clubs are Taking Off

Running has always been about more than just cardio. For many of us, it’s our therapy, our time to decompress, our way to cope. It’s often the quietest part of a hectic week and the most honest.

Moving side by side seems to open doors to conversations that sitting still just can’t.

Turns out, I’m far from alone.

Strava’s 2024 stats back it up:

  • 1.5 million users logged runs this year
  • Running was the most popular activity
  • Run clubs grew by an impressive 59%

What’s Behind the Run Club Boom?

1. Real Community, Real Connection: After the isolation of recent years, people are hungry for in-person connection. Run clubs offer a laid-back, welcoming way to meet people, build friendships, and find your tribe. Whether you're new to town or just want to share miles with like-minded runners, the community is strong and growing.

2. Built-In Accountability and Motivation: Knowing your crew is waiting makes it easier to roll out of bed, especially on cold mornings. The group vibe helps keep motivation high, even when you’re not feeling it.

3. Wellness is the New Lifestyle: Today’s run clubs go beyond miles. They might offer post-run yoga, healthy snacks, mindfulness sessions, or even destination runs. It’s holistic self-care with running shoes.

4. No Barriers to Entry: Forget pricey studios or exclusive gyms. Most run clubs are totally free or super affordable. All you need is a pair of sneakers and a willingness to join in. That kind of openness is bringing in a whole new generation of runners, especially millennials and Gen Z.

5. Big Brands are Getting Involved: Companies like Nike, Adidas, and Lululemon have caught on, launching their own run clubs with perks like gear trials, coaching, and post-run socials. It’s fitness, elevated with community perks.

Who You’ll Find at a Run Club

One of the most exciting trends? The rise of Gen Z women in the running space. For many, it’s not about pace or performance it’s about connection.

Whether they’re showing up for support, fun, accountability, or even a little romance (yes, run club love stories are real), it’s all about feeling seen and supported.

Running, whether virtual or IRL, is becoming a powerful vehicle for human connection.

How to Find a Running Club Near You

If you've made the decision to join a running club, you might be asking yourself where to start looking. One of the quickest and easiest ways is through Instagram.

Just open the app and search for keywords like "Running Club Madrid" within seconds, you'll discover plenty of local clubs in your area ready to welcome new runners.

Your First Run Club? Here’s What to Expect

New things can be intimidating but most people at a run club are just like you: looking to move, connect, and enjoy.

  • All paces welcome. Many clubs divide into pace groups, so no one gets left behind.
  • There’s usually structure. Expect a warm-up, the run, and often a cool-down or group stretch.
  • Drop-in friendly. You don’t have to commit try out different clubs until one clicks.
  • Some include coaching. If you’re targeting a race or a new PR, look for clubs with structured training.

Whether you show up once a week or every day, joining a run club could be the most transformative part of your running journey not just for your fitness, but for your soul.

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