New Balance capped 2025 with a 19% global sales jump to $9.2 billion, fueled by a running-led strategy that blends performance innovation with serious credibility.
New Balance reported a 19 percent rise in global sales for 2025, reaching $9.2 billion and marking its fifth straight year of double-digit growth, with performance running at the center of its expansion.
Running remained a core growth engine. The company continued to strengthen its position across daily trainers, race-day models, and technical apparel, balancing innovation with credibility among serious runners.
At the elite level, athletes such as Sydney McLaughlin Levrone and Gabby Thomas elevated the brand’s performance identity, reinforcing visibility on the global stage.
The privately owned brand said North America and Europe led the surge, posting year over year increases of more than 20 percent and 30 percent respectively.
As demand accelerated, both its global apparel division and owned retail business surpassed $1 billion in annual revenue for the first time.
President and CEO Joe Preston said the company sharpened its focus on delivering best in class consumer experiences across specialty run retailers, key accounts, and direct to consumer channels.
New Balance also invested in infrastructure, opening 80 new retail locations, expanding domestic manufacturing in Maine and New Hampshire, and launching a new distribution center in Salt Lake City.
While lifestyle models remain commercially important, the brand’s performance foundation continues to anchor its momentum.
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