Spanish athlete and creator Verdeliss takes endurance to the extreme with Decathlon’s Reto 24h Running running nonstop for 24 hours on a treadmill in Madrid to debut the new Kiprun Kipride Max, the brand’s most cushioned daily trainer.
Spanish athlete and content creator Estefanía Unzu Ripoll, widely known as Verdeliss, has completed one of the most demanding challenges of her career: running for 24 consecutive hours on a treadmill without rest.
The initiative, titled “Reto 24h Running con Verdeliss,” is organized by Decathlon to introduce its new Kiprun Kipride Max model, described as the brand’s most cushioned daily training shoe.
The challenge started at 19:00 on Wednesday, February 25, and will run until 19:00 on Thursday, February 26, inside the storefront window of the Decathlon Nuevos Ministerios location on Calle de Orense in Madrid.
The Navarra-born runner arrived at the challenge in peak form.
In recent days, she set a personal best at the Maratón de Sevilla with a time of 2:45:39 and clocked 1:20 at the Media Maratón de Urola. Now, instead of racing the clock over 42 kilometers, she will test her endurance over an entire day.
There is no minimum distance requirement. The objective is simple in concept but extreme in execution: keep running. The effort is designed to push both physical stamina and mental resilience, especially in the late-night hours when fatigue sets in.
During store hours, visitors could join symbolically by running on a second treadmill, turning the event into a collective experience for Madrid’s running community.
Start your running journey today!
No spam. Cancel anytime.
